Global Coralition unites art, science and community to regenerate collapsing coral reef ecosystems.

Our mission is to launch a global movement where indigenous wisdom merges with scientific advances to accelerate coral reef restoration.

A crypto based tool to drive fundraising and global data collection for a coral reef restoration grassroots movement.

The process

We wanted to create a playful, user friendly app that would allow users to passively generate funding to support restoration efforts. By creating a gamefied experience with collectible NFT “Coral Babies,” users could generate donations for the Coralition while generating value, and support real coral transplants in the Dominican Republic farm.

We started by identifying the goals and key use cases for each aspect of the app: login backend requirements, profile requirements to encourage interactivity and participation, and NFT marketplace capabilities.

As a financial management tool, account activity and data visibility are forward in the UI. Account snapshots enable quick interactions and transparent data shows interest accrued, donations generated, and even Coralition’s spending.