Gratitude Migration:
An extraordinary waking life experience.

ROLE:

Brand Design
Creative Direction
Art Direction
Experience Design & Production

The process

Our mission was to build a movement that inspires positive global change and activism. Gratitude Migration is a 3 day community based festival built upon education, interactive art, and immersive environments. The 2017 iteration boasted 7 environments, 6 stages, 50+ art installations, 100+ performers, and 100+ workshops and speakers.

Every element of the festival was curated to inspire serendipity: to facilitate peak experiences and nurture ecstatic moments of bliss that would open hearts and minds for long after the end of the festival. We wanted people to leave the festival grounds feeling empowered to be more kind, live more boldly, and love more wildly.

Performances and rituals were curated and timed to feel like pure magic. Mass meditations and sunrise rituals brought thousands of people together for life changing moments of unity.

A fire effigy asked guests to release wounds that no longer serve, while reveling in the healing power of the ocean.